Alzheimer’s Society Forget Me Not Appeal 2025

Alzheimer’s Society Forget Me Not Appeal 2025

This June, people across the South West of England can show solidarity for everyone living with dementia by wearing an Alzheimer’s Society Forget Me Not badge. 

Alzheimer’s Society’s Forget Me Not Appeal will help to fund life-changing dementia support for people living with dementia today, and research that could mean a brighter future for people who may face it tomorrow. 

Dementia affects all of us and one in three people born in the UK today will develop dementia in their lifetime.

In the South West of England there are more than 101,500 people living with dementia. That’s why every Forget Me Not badge has its own meaning. Yours might be about your mum, dad or a dear friend. 

Alzheimer’s Society patron Dame Judi Dench is supporting the campaign, she said: “Every Forget Me Not badge has its own meaning. Having seen the impact of dementia first-hand, I’m sadly all too aware of how cruel and unforgiving this condition can be. Not only for the person affected, but their loved ones too. This June, join Alzheimer’s Society and thousands of people across the country and wear your Forget Me Not – to support people living with dementia today and those who may face it tomorrow.”    

Donation: £10 suggested donation. For every £50 raised could help families to access support from an Alzheimer’s Society expert Dementia Adviser to help them navigate their diagnosis. 

Where to get yours: alzheimers.org.uk/ForgetMeNotAppeal